Super Lumen is a comprehensive course on LinkedIn advertising, designed to help businesses and marketers leverage the platform to generate high-quality leads and grow their business. The course covers everything from setting up your LinkedIn ad account and creating effective ad campaigns, to targeting the right audience, tracking your results, and optimizing your campaigns for maximum ROI.
The course is created by AJ Wilcox, a renowned LinkedIn advertising expert who has managed millions of dollars in ad spend on the platform and has helped hundreds of businesses achieve their advertising goals on LinkedIn. With Super Lumen, AJ shares his wealth of knowledge and experience in a series of easy-to-follow video lessons, interactive quizzes, and practical exercises that will help you master LinkedIn advertising in no time.
Some of the topics covered in Super Lumen include:
- How to set up your LinkedIn ad account and pixel
- How to create effective ad campaigns that drive results
- How to target the right audience for your ads
- How to track your results and measure your ROI
- How to optimize your campaigns for better performance
- How to use LinkedIn Matched Audiences and Account Targeting
- How to create LinkedIn Lead Gen Forms that convert
- How to retarget website visitors with LinkedIn ads
- How to use LinkedIn Sponsored InMail for lead generation
- And much more!
Whether you’re a business owner looking to generate more leads and sales, a marketer looking to expand your skill set, or an agency looking to offer LinkedIn advertising services to your clients, Super Lumen is an invaluable resource that will help you achieve your goals on the platform.
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