Brett Curry, the founder of Smart Marketer, has created the Google Performance Max Blueprint, a comprehensive course designed to teach marketers how to run effective advertising campaigns on Google’s Performance Max platform.
The course is divided into several modules, each covering different aspects of advertising on Performance Max. These include:
Module 1 – Introduction to Performance Max: This module covers the basics of Performance Max, including how it works, what it can do, and how it differs from other Google advertising platforms.
Module 2 – Account Setup: In this module, students will learn how to set up their Performance Max account, including creating a Google Ads account, linking it to Performance Max, and setting up conversion tracking.
Module 3 – Campaign Creation: This module covers the process of creating a Performance Max campaign, including targeting options, ad formats, and bidding strategies.
Module 4 – Campaign Optimization: Once a campaign is up and running, this module teaches students how to optimize it for maximum performance, including using Google’s machine learning algorithms to improve targeting and bidding.
Module 5 – Reporting and Analytics: In this module, students will learn how to use Google Analytics to track and analyze their Performance Max campaigns, including setting up custom reports and tracking key performance indicators.
Module 6 – Advanced Strategies: This module covers advanced topics such as audience targeting, ad sequencing, and retargeting.
The course includes video lessons, step-by-step tutorials, and downloadable resources such as templates and checklists. It also offers access to a private Facebook group where students can ask questions and share insights with other marketers.
Overall, the Google Performance Max Blueprint is a valuable resource for marketers looking to expand their advertising efforts on Google and maximize their return on investment.
- sunny asked 3 weeks ago
- You must login to post comments